The Shanghai International Magic Festival is widely praised for its internationally high-level performances, globally standard management, and diversely designed academic content, making it a benchmark for magic performances in China and even Asia. The 14th Shanghai International Magic Festival highlighted the monumental transformation of stage magic from individual acts to full-length theatrical productions. The event featured five main segments: performance, competition, academic, charity, and prop exhibition. Its cutting-edge programmes – including “Magic City New Show”, the magic market, and related roadshows – presented over 100 events for magic enthusiasts, bringing audiences an immersive, narrative-driven, and artistic international magic theatre experience.