Pitch Session: Going to Mainland China!

Brief Introduction


Application call for the 2020 edition is 1-31 July. Detailed instructions will be released in the due course.

Please find below information of the 2019 edition for your reference.


Inspired by ISPA’s Pitch New Works Now, Going to Mainland China! features pitches for new international projects intended for mainland China’s performing arts market. International companies whose programmes have been selected by the ChinaSPAF panel of consultants will introduce their new works to ChinaSPAF’s 2019 Chinese delegates, including major presenters throughout mainland China.


This session will:

-Introduce international performing arts companies and agents to the needs and preferences of Chinese presenters and audiences, to facilitate the entry of international projects into Chinese markets;

-Share information about international programmes with Chinese presenters, providing them with opportunities to communicate directly with international companies, agents, and promoters. Representatives of these programs will also introduce the concept and practice of “block booking,” a strategy which facilitates the sharing of touring opportunities and expenses among presenters from different cities with a region.


Representatives of the Going to Mainland China! selected projects will deliver 10-minute presentations, including a 2-minute video display, a 2-minute verbal presentation, and a 6-minute Q&A session.


*Followings are the 10 projects that were selected from the pool of applicants by an expert international jury last year for your reference. 


  • Beijing Poly Theatre Management Co.,Ltd.

  • CPAA Theatres

  • China National Centre for the Performing Arts

  • Guangzhou Opera House

  • Hangzhou Grand Theatre

  • Kunming Theater

  • Shandong Performing Arts Group

  • Shanghai Grand Theatre

  • SMG Performing Arts Group

  • Shaanxi Opera House | Xi’an Concert Hall

  • A C Orange Co.,Ltd.

  • Shenzhen Concert Hall

  • Xinghai Concert Hall

  • The Center for China Shanghai International Arts Festival

  • Zhejiang New United Artists Theatre Cinema Management Co.,Ltd.

  • National Centre for the Performing Arts

(*in the alphabetical order by Chinese Pinyin)

Selected Projects

1.Puppet Theatre Life of Pi by Simon Friend Entertainment

2.Tony Award-winning Musical Once

3.Immersive Guqin Music and Contemporary Dance Theatre One·Infinity

4.Contemporary Dance Samsara by Aakash Odedra Company (Project in-progress)

5.New Circus & Modern Dance The Little Prince by SOKOL Entertainment


7.Dance Flamenco Reborn by Barcelona Flamenco Ballet

8.Crossover/Multimedia Theatre Jean-Paul Gautier Fashion Freak Show by RGM Productions

9.Dance The Hip Hop Nutcracker by Glynis Henderson Productions

10.Immersive Theatre Special Mission (Title TBC)

Pitch Session: Going to Mainland China!