Pitch Session: Going to Mainland China!

Brief Introduction

Pitch Session: Going to Mainland China!


§   Time: (GMT+8) 14:30-16:30, Sunday, 17 October 2021

§  Place: B1 Auditorium, InterContinental Shanghai JingAn


Inspired by ISPAs Pitch New Work Now, Going to Mainland China! is a pitch session designed for new international projects heading for Chinese performing arts market. International companies whose programme has been selected by the ChinaSPAF consultants will have the opportunity to introduce their new works via video presentation to all the Chinese delegates of ChinaSPAF 2021, including major presenters all across mainland China.


The session aims to

  • let international performing arts companies, agents, promoters know more about the needs and preferences of Chinese presenters so as to enter Chinese market more effectively;

  • share latest information about international programmes with Chinese presenters and provide opportunities for them to talk directly to international companies, agents and promoters. It is also encouraged to share touring opportunities among presenters from different cities in China.


Projects selected to participate in the Pitch Session: Going to Mainland China! has altogether 10 minutes to introduce their work, including 2 min video display, 2 min presentation and 6 min Q&A.


Who can apply?

All types of international performing arts projects will be considered, but prospective projects must be

§   New; and

§   Have NOT toured in mainland China more than once in the past three years;

Also you should keep in mind that -

§   Application is only accessible to the ChinaSPAF 2021 Official Delegate; and

§   One applicant can ONLY apply for one project.


How to apply?

Step 1: Register at the ChinaSPAF 2021.

Step 2: Log in to the ChinaSPAF website with the username and password sent to you after completing the registration.

Step 3: Click apply on the webpage of Pitch Session: Going to Mainland China! to fill out the online registration form and submit all required material.


Application deadline is Saturday, 31 July 2021. All material should be submitted in English and/or Chinese.


What to apply?

§   Filled online application form with project details; ChinaSPAF 2021 Project Application Form Sample 

§   Video files of programmes (full-length or at least 15 mins);

§   Promotional photographs.


Selection Process

Step 1: First round selection by the Program Exchange Dept. of The Center for China Shanghai International Arts Festival (CSIAF).


Step 2: Selection by CSIAF and major venue presenters from Beijing, Shanghai, Guangzhou, Shenzhen, Xi’an, and other cities across mainland China.


Candidates will be notified of their application status by Monday, 6 September 2021. The key consultants of presenting professionals in China mentioned above will attend the final video presentation on Saturday, 16 October 2021.


For Your Reference

Consultants of the 2019 edition include:

§   Beijing Poly Theatre Management Co.,Ltd.

§   CPAA Theatres

§   China National Centre for the Performing Arts

§   Guangzhou Opera House

§   Hangzhou Grand Theatre

§   Kunming Theater

§   Shandong Performing Arts Group

§   Shanghai Grand Theatre

§   SMG Performing Arts Group

§   Shaanxi Opera House | Xi’an Concert Hall

§   A C Orange Co.,Ltd.

§   Shenzhen Concert Hall

§   Xinghai Concert Hall

§   The Center for China Shanghai International Arts Festival

§   Zhejiang New United Artists Theatre Cinema Management Co.,Ltd.

§   National Centre for the Performing Arts


Selected projects of the 2019 edition include:

§   Puppet Theatre Life of Pi by Simon Friend Entertainment

§   Tony Award-winning Musical Once

§   Immersive Guqin Music and Contemporary Dance Theatre One·Infinity

§   Contemporary Dance Samsara by Aakash Odedra Company (Project in-progress)

§   New Circus & Modern Dance The Little Prince by SOKOL Entertainment


§   Dance Flamenco Reborn by Barcelona Flamenco Ballet

§   Crossover/Multimedia Theatre Jean-Paul Gautier Fashion Freak Show by RGM Productions

§   Dance The Hip Hop Nutcracker by Glynis Henderson Productions

§   Immersive Theatre Special Mission (Title TBC)



If you have any questions, please feel free to contact us at info@spafchina.com.

Pitch Session: Going to Mainland China!